Earlier this year I was asked by 180 Los Angeles to work on a project for Boost Mobile. Boost is dedicated to offering a solid prepaid wireless service with a very honest approach. These posters and a small book were created to inspire and instill that mission in Boost’s employees.
Every so often a project comes along with a message that I agree with on a fundamental level. “No Bullshit” is something to strive for. It’s hard to find a marketing department in that statement, which is why it became the perfect rallying cry for Boost.
Most wireless contracts are filled to the brim with malicious fine print. Boost wanted to make even their legal text highly visible, with nothing to hide.
My friends at 180 Los Angeles also did an excellent job translating this concept into an award-winning ad campaign called Unwronged.
